Since the day Google took steps of introducing Google Authorship, almost all the blogs and
website owners started linking their contents with it. Google
authorship is a way to create profiles on the google+ along with
profile picture, a short biography and other basic information about an author /
writer. But why is google authorship necessary? Well if this question is
striking your mind then let me tell you that google authorship feature allows
the users get their contents and articles recognized. It is also useful in
gifting a good ranking to the blogs and websites. I must say the survival of a
blog or website is something very tough if the authorship accounts of all the
writers have not been created. It also help you protect your content from copycats and plagiarism.
How to set up Google Authorship account?
If you are not familiar with the process of
creating google authorship account, then not to worry just follow these simple
steps and get it done.
- First of all you need to create a gmail.com ID with a Google+ account.
- Once you are done with creating gmail and google + accounts, then next step is to make sure that your google + name is matching with the byline of your articles and blog posts you are writing. Even I must say the spelling of your name should match on the two ends because consistency is what would help you rank the website perfectly.
- Next you would have to link your google + profile with the domain, you’ll have to create an email address with your domain name something like (you@yourdomain.com) and will have to verify it via your Google account, however, if you don’t have that email then just add Google’s profile link to your website with rel=”author” attribute.
- Insert any of your good looking and professional impacting image into the link of your blog where Google + profile is written.
- Once this is done, then link back your blog with your e-mail’s google + profile and write the name of the blog where the “Contributor” is written.
Important steps to take:
Step 1: If you have email address on your domain, so you can verify it using this link:Step 2: If you don’t have a branded email address with your domain name then use this method to connect your website with your Google+ profile:
Step 3: Now after you have added your Google+ link to your website with rel=Author then come back to your Google+ profile and add your site/blog to the “Contribute to” section in your About setting as showing in below image:
Integration of Google Authorship:
With the passage of time, lots of people have
initiated their blogs and websites and want to see them ranking good, but until
or unless the strategies laid down by google, are not followed properly, the
survival of a blog or website is not possible in the world wide web. Whether you
like it or not but each and every integration step and strategy of google has to
be followed to get ranked higher. Various CMS companies urge the blogs and
professional websites to maintain and integrate their google authorship
accounts.
It is due to the reason that since the authorship
launched, google and other search engines rank the websites whose contents are
authored and properly marked up. This greatly integrates the name of the author
or writer who has produced a specific content or written an article. Such a
content or article is better ranked as the author’s name and picture is
displayed in the search results.
Benefits of Google Authorship:
It won’t be wrong to say that without google
authorship account, an author’s thumbnail online presence gets risked. Also it
does not benefit the blog or website to get ranked. We obtain the following
benefits from google authorship.
- It helps us search a specific author’s name and see his picture.
- It leads google to rank the website higher as google is really supportive for the blogs and websites which implement and integrate its strategies properly.
- It also marks up the news, online publications, articles and posts to let us know who has actually written these contents.
- It also helps in tagging the contents properly by connecting the articles directly to the authors and writers.
- The followers and likes are increased with an authorship account and the readers find it to be possible to read their favorite author’s writings and searching his articles on the internet.
Just enter your website/blog name in the above tool and check whether it’s appearing in the search results or not, if it’s not showing up then you can observe the errors and fix them instantly.
